Both Ways
The understanding that "no one is coming to save you/us" is that people who are unable to help themselves will not be helped by others. But perhaps implicit in that individualistic ethos is the idea that the same audience will not mobilize to help others who cannot help themselves. And this makes sense; it's the way reciprocity works, and reciprocity is not always a positive thing. It's not uncommon to find people angrily declaring that since they received no outside aid in a difficult time of their lives, they plan to refuse any pleas for any from other people.
But given that, I wonder if the ethos of the individual becomes a self-fulfilling prophecy to a certain degree. As people buy into the idea that they are on their own, and cannot rely on the assistance of others, do they also buy into the idea that going to the aid of others is either foolish, or a luxury that they cannot afford. There is a degree to which the focus on sparking feelings of poverty in people may be too central to the way Americans talk to one another. Making it clear that it's everyone for themselves may be useful in fostering self-reliance, but there's a reason why Thomas Hobbes described life a world in which people could not effectively cooperate as "solitary, poor, nasty, brutish and short."
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