Islands

LinkedIn differs slightly from other social media sites due to its general focus on networking (although one might say that nowadays, it's primarily about social selling and general self-promotion). A side effect of this is that people, at least those who aren't hoping to defraud someone, tend to use their real names.

This leads to an interesting facet of the site; when people complain about businesses, they tend not to name the business they're referring to. Since their comments can be attributed to them by potential employers who peruse their profiles, there is a particular style of "LinkedIn speak" that people tend to use. This is most visible when people are discussing their own layoffs, but it appears when other topics are talked about as well. When people address the topic directly, the rationale tends to be the same... they don't want to risk being thought of as a bad hire of one sort or another. And so they don't name names.

And this makes sense. What I'm not sure makes sense is the broader response to this from the overall LinkedIn community. Or, for that matter, the public at large.

People fear burning bridges with potential future employers. And this frees up businesses from having to fear burning bridges with prospective (and current) customers and employees. Given that businesses don't have to care what people think of them (because they won't be named) they can act as they choose. They can suddenly throw people out of their jobs, they can treat employment candidates poorly and they can even mistreat their customers. Because even if someone takes to LinkedIn to decry this behavior, the company won't be named.

Especially ironic in this sense are the posts that purport to be warnings to businesses of the potential reputational damage of bad behavior when they detail the behavior, but don't name the business that perpetrated it. After all, how can a businesses reputation be damaged when no-one is willing to say that they did it?

The perception of powerlessness begets powerlessness. People feel that businesses can punish them with impunity, and this prompts them to keep their heads down, and not do anything that might draw negative attention to themselves; even when they believe that a business has behaved badly. This allows businesses to retaliate with impunity, because even if people were inclined to hold them accountable, they often don't know who the bad actor is. People see the overall lack of consequences, and the cycle continues.

One of the things that I tend to harp on is the idea that the United States is not a unified polity. Big picture, it's made up of a number of different ethnic and racial groups, most of whom feel that they have their own interests that are independent of (if not at odds with) those of the society at large. Drilling down, the overall individualism of American society creates circumstances where people look out for themselves first (even at the expense of others) because they are convinced that everyone else will do the same. And so it takes some pretty remarkable events to inspire people to collective action, and even that unity tends to be tenuous and short-lived. This prompts a feeling of isolation and powerlessness, which can often become a reality of isolation and powerlessness.