Wednesday, June 24, 2026

Limelight

One of the great things about just being out and conversing with random people is that one never knows that sorts of topics might come up. I had the opportunity to tell someone my theory on why people would set their resale prices for Trader Joe's mini tote bags (which are on sale again, by the way) at levels that no rational person would pay, and it spiraled into a conversation about the incentive structure of the attention economy.

My interlocutor was a bit conspiratorial for my tastes, but it was an interesting discussion nonetheless. I should come up with random things to talk to people about more often.

Because otherwise, I find, discussions tend to turn to things that cause people anxiety, and while it can be good to help soothe people's worries, sometimes it seems that it just reinforces those anxieties, or people become agitated if their concerns are not shared. Which I get; I understand the logic behind "misery shared is misery halved," after all. What I don't really understand is what I get out of my half-measure of someone else's misery. I'd rather take a stab at simply making them less miserable.

Which, like a lot of things, is more easily said that done. Now that I'm middle aged, I can look back on life and see something of a pattern. While people have always had worries about "the rich and powerful," there's been a general ratcheting up of who qualifies as that. The sorts of wealthy people that someone might tell you ran the world in the 1990s barely qualify as influential now; the bar for being "an élite" has risen much faster than the rate of inflation. Mainly, I think, because it tracks with visibility. Someone with the current equivalent of Bill Gates' fortune back in the day wouldn't command the same level of public attention that Mr. Gates did at the time, because they wouldn't be as close to the top of the list of wealthy people that one regularly hears about.

So now I'm curious about the role of visibility, and hence, the overall media landscape, in shaping people's general notions of who, or what, it running the show. I understand that my own limited media diet insulates me from a lot of this, but I'm starting to wonder if it plays a bigger role than I would have given it credit for. 

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