Consolation

 Microsoft's Brad Smith made a blog post today about responding to concerns, especially from young people, about generative automation and the possible impacts on employment.

It's a very cromulent bit of corporation-speak, designed to convey to readers that Microsoft isn't so wealthy, powerful or distant that it doesn't care about people's worries concerning technology. And Mr. Smith is willing to say some things that other corporate executives have been less willing to; he notes that there has been "corporate pressure to reduce headcount to help pay for AI’s enormous capital expenditures," rather than pretending that job cuts were the result of generative automation being able to do the work better. I think I still fault him for making this admission only after that reality had become public knowledge, but honesty is honesty.

But as I read it, I kept being drawn back to the Copilot Super Bowl ad (since removed from YouTube) that aired in 2024. For all that Mr. Smith says that the goal of generative automation is to help people do better work, rather than replace them, the promise of that initial advertisement was that people could be "soloprenuers" by letting Copilot do the things they would hire other people to do. And I said at the time: "If one's fear is that technology will drive isolation, or that AI will render one's skills obsolete, the message of this commercial is not reassuring." I would liked to have seen Mr. Smith acknowledge that there are people who are afraid because Microsoft's messaging gave them reason to be afraid.

Mr. Smith notes that in their book Open to Work: How to Get Ahead in the Age of AI, Ryan Roslansky and Aneesh Raman note five "soft skills that are uniquely human," namely: curiosity, creativity, compassion, communications, and courage. Which is all fine and good. But these are not traits that are in short supply. If the majority of people thought that the demand for these skills were high enough to keep the job market afloat, there wouldn't be so much worry about a jobpocalypse on the horizon.

If widespread adoption of generative automation by businesses is inevitable, and the jobs shed to free up budget for capital expenditures aren't coming back, the technology is going to have to create demand for human labor somewhere else. And "human observation and insight" aren't going to be that demand unless, somehow, the percentage of returns going to labor increases markedly, such that demand for automation-produced goods and services really skyrockets. And that's not a prediction that technology industry analysts seem to be making at this point.

To the degree that progress can be described as a process of creative destruction, I suspect that the public at large is better off when creativity drives destruction, rather than destruction demanding sudden creativity. But the public at large isn't calling the shots. It's the investor class, in search of returns on their investments. And as a high-ranking executive at a publicly-traded company, it's not difficult to tell which of those groups Mr. Smith is more immediately answerable to. And so I wonder about the motivation of this post, from a public relations standpoint. Is this honestly what the leadership of the company is thinking, or is it being conciliatory in an attempt to head off anger that may impact profitability and investor confidence?