Reboot

Leaders in D.C. and Silicon Valley are worried the public backlash against AI and data centers will hamper the development of this staggeringly powerful and existentially dangerous technology. The new label is part of a broader effort to shift the narrative.
Trump and CEOs try to shed AI's toxic branding

Someone, whether that's Jensen Huang or Donald Trump expects this rebranding exercise to work, and I wouldn't be surprised if they turn out to be right. Because these are relatively intelligent people (yes, even the President) and they wouldn't attempt something like this if they didn't think it had a reasonable chance of success.

I want to call that out as a problem, but it's really just the nature of the beast. In order for this to backfire in people's faces, a fairly large number of people need to, in effect, have nothing else that they need to pay attention to. And that simply isn't the case right now. Schemes like this make people upset when the presumption is that they count on the fact that people are stupid. So any expectation that suddenly going from calling generative automation "artificial intelligence" to "super intelligence" will actually change the public perception of the technology becomes a marker of contempt. When it's really simply the realization that most people don't know enough about the topic to understand that the change is, at this point, purely semantic because they have other, more important things, to devote their attention to.

And if I'm going to criticize "leaders in D.C." for anything in this, it's the fact that so many people are too busy keeping their heads above water to have the time to be more conversant in the technology. As for leaders in Silicon Valley, if they weren't trying to snow people about the benefits of their new technologies, then I'd be worried.