Titillation

Okay, I admit that this is clever and likely to be something of an attention grabber, and it even directly calls to mind their chosen cause of ridding the world of breast cancer. (Although the photo is a bit washed-out. I wonder if that was intentional?)


The online dating site True had the same idea, it seems. But they decided to kick it up a notch:


I guess that it just goes to show that pictures of breasts and some clever copy can sell anything. And I guess that's what makes this interesting. The two ads use the same approach. But they're making vastly different pitches, to vastly different demographics. And while the True ad could be seen as objectifying women, it's unlikely that anyone would say the same about the Susan G. Komen ad.