Sloganeering

On a recent episode of "The Opinions" podcast from The New York Times, host Michelle Cottle was discussing whether adopting "Abolish ICE" as a slogan, was, in effect, simply asking for the Republicans to take it and turn it against them. Which, in the wake of "Defund the Police" is a rational way of looking at it, but the idea that a different slogan could be proofed against a conservative-lead backlash, I believe, mistakes the forces in play.

In short, it's never about the actual slogan. It's about the people who identify with it. The problem with "Critical Race Theory" or "Woke" wasn't that there was some built-in negative connotation to either of them. It's that they are associated with Black people and Liberals; two groups that, on the whole, Conservative White Americans feel are unjustly resentful of and hostile towards them. And so it was easy for Conservative activists, like Christopher Rufo, to convince them that these terms were code for all sorts of terrible things.

So declining to chant "Abolish ICE" in favor of the more anodyne "Smarter Immigration Policy," for example, wouldn't prevent Republicans from branding it as code for "open borders," because their target audiences already believe that the American Left wants open borders, and is willing to allow them to be victimized by non-White immigrants in exchange for votes from Black and Hispanic communities. Just was with Critical Race Theory, Conservative activists would be able to attach "Smarter Immigration Policy," or whatever else someone decided the slogan should be, to anxieties around immigration via anxieties around people who understand ideal immigration policy differently that they do.

Accordingly, as long as the anxieties are present, there is no slogan that one can imagine couldn't be linked to them. I think that Ms. Cottle doesn't really grasp this part of the equation. And given the general lack of understanding that the American Left has for the American Right (which, I would submit, is not completely mutual), she's not the only person whose fingers it slips through.