Watching

Data Protection Commission Ireland has posted a video online, titled "Pause Before You Post." This was brought to my attention on LinkedIn, which noted its use of AI. The implication was that "Pause Before You Post" was created entirely with AI, but I'm not sure.

In any event, "Pause Before You Post" is a stereotypical "stranger danger" public service announcement. It show a young girl, Ava, and her parents in a shopping mall, while random adults make comments that demonstrate they understand some of the details of Ava's life. The soundtrack could have come from a slasher movie, and Ava spends most of the video looking suitably frightened of the people who address her. And, of course, it's hinted that one of those adults might be a pedophile.

The root cause, of course, is shown to be the parents' social media posts. They've been sharing random details online, and creepy strangers have been reading them. And since these strangers are creepy, they've been speaking to Ava with a familiarity reserved for friends and family members.

I get it, but I wonder if there wasn't a better way to go about it. "Pause before you post" is sound advice, but the underlying message seems to be "treat the details of your child's life as state secrets," rather than "understand who you're sharing things with." Of course, almost anything shared online can become public. After all, someone can simply take it and repost it publicly. But while public posting may be the default, for many platforms, it's not a requirement. If a parent wants to share a self-deprecating post about being late to pick their daughter up from soccer practice, they can simply choose to only share it with online "friends"/contacts. But it's easier to get a message that everyone one doesn't know might be dangerous, or have designs on one's children, into a 40-second video spot. Nuance often takes more time than people feel they have to communicate.

As far as the "AI-ness" of it all, the only thing that really stood out for me was the fact that Ava was the only visible child in the spot. Maybe it's just how modern malls are, but the place seemed really sparsely populated in general. There's nothing odd about that, in and of itself; extras can be expensive, too, and the idea that Ava and her parents are alone in this situation adds to the overall sense of creepiness, but it was something of a reminder that generative automation isn't ready to replace people wholesale yet.

I rate it a "C," for being an effective vehicle for a too-simplistic message. I have a dislike for scare tactics, especially when there are better means of reaching the same goals, but perhaps this is why I'm not in advertising.