Easy!

Because there's always a simple solution, isn't there?

This seems to cast the problem as one of access, rather than buying habits. It's not like it's hard to find fresh fruit in the Seattle area. This billboard is not in one of the "food deserts" that it proposes to change. There's a supermarket within walking distance, as well as a butcher that sells organic meats, a store where you can get fresh bread and any number of small restaurants of varying cuisines. And given that the supermarket is open 24 hours a day, if you're buying tobacco, rather than fresh fruit, access isn't the problem.

Still, I understand the sentiment behind it, and the "think of the children" call to action. But perhaps everyone would be better served if they kept their attention on the customers, and let them drive the changes they want.