Raising the Volume
I know that I should probably quit writing about things that I see on other people's weblogs, but this caught my attention. Seth Godin leads in with what everyone who has studied human reactions to risks is well aware of:
The perception of risk is skewed when bad outcomes are vivid, personal and immediate.He later ties this into the role of the media in prompting people to misjudge risk.
This is one reason why the media is so complicit in many of the issues of the day... they take concepts that were previously abstract and relentlessly make them vivid, personal and immediate. It amplifies the risks around us and easily sells us on a cycle of dissatisfaction.A bit too caught up in blaming, perhaps, but a wise observation nonetheless. But he loses me here:
If you want to create action on the important, figure out how to make it vivid, personal and immediate.Rather than advising us on how to better judge risks, Seth veers into the idea that it's important that each of us leverages the mechanisms of misjudgment to influence people to act on our priorities. With all due respect, everyone already knows this - the world is full of media promising all sorts of vivid, personal and immediate bad outcomes to our not acting on "the important," which can be anything from buying the newest acne medication to repealing the Patient Protection and Affordable Care Act. I don't understand how adding yet more voices to the cacophony helps anything other than sales of advertising space.
2 comments:
Isn't peddling stuff everyone already knows Seth Godin's basic deal? I was prepared to cut him a bit of slack when I started your post, but I was glad I didn't have to. Bias confirmed! Whew.
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