Work To Do
I was listening to the most recent episode of Malwarebytes' Lock and Code podcast, this one on the topic of "pig butchering." I find the topic of online scams and frauds interesting, but perhaps just as importantly, being in the know can be prophylactic; a lot of what makes people vulnerable to being defrauded is not knowing the red flags that the person they're communicating with isn't who they claim to be, has ulterior motives or both.
But Lock and Code tends to repeat a mantra that I'm not 100% on board with; the idea that "anybody can be scammed." This isn't something that I find to be untrue, but I think the phrasing of it can give people the wrong idea. A lot of pig butchering schemes have a distinct romantic angle, the mark believes that they've encountered someone who genuinely cares for them, and is attempting to help them out; someone who could be a life partner as well as an investment partner.
But that's not a vector that everyone is susceptible to. Some people are going to reject the idea of an attractive stranger suddenly seeming to want a relationship, and others are going to look askance at the "investment opportunity" being offered. That doesn't make such people impervious to all fraud schemes, but it does inoculate them against this one.
I think a better way of putting it is that for any given individual, there is some amount of work that would fool them. And what protects most people is that for these schemes to operate at scale, the amount of work on any initial approach tends to be fairly low. But for more targeted schemes, a fraudster may be willing to put in quite a bit more effort.
This, for me, is the value of podcasts like Lock and Code; the knowledge shared makes low-effort frauds less effective. Because the biggest risk factor for being drawn in by a supposedly misdirected text message from a random stranger is not realizing that this is a common lead-in for all sorts of schemes. Knowing may have been half the battle on the old G.I. Joe cartoons, but when it comes to online fraud schemes, 85 or 90% may be a better number.
Sure, random podcasts, blog posts and news articles are never going to make anyone absolutely impervious to trickery; anyone willing to put in the work may find a way to get to their target. But these resources increase the amount of work that needs to be done, and given the number of schemes where the initial amount of effort is really minimal, that can save a lot of people a lot of grief.

