Distracted
There was a post on LinkedIn this morning, claiming that when wealthy people complain about wokeness (the fight over which is pretty much over, I think) and gender issues, they're attempting to "distract" people from "something." (As an aside, one would expect that people would be clear on just what they thought this "something" was.)
What I find to be interesting about this is that no-one ever says that they didn't deal with what they understood to be the real problems in their lives because they were "distracted" by what other people were telling them were their problems. I've certainly never been in a situation where I didn't understand that something was a problem for me, because I was too busy being upset over something someone else told me to be upset about. Unless, of course, you ask the person who was telling me what they thought I should be upset over... They tended to be absolutely convinced that I didn't understand my own problems.
Part of the situation, I think, stems from the fact that there are certainly a lot of people out there who do better when certain very wealthy people do better. And if they understand that what bathrooms people use mean that the values of their stock portfolios are going to drop, they might feel they have an interest in making sure that people use the correct bathrooms. I don't know anyone like that, but I presume that they could be out there. Stranger things have happened, after all.
But I think what's really going on is a combination of confirmation bias, and appeal to authority, which has become mixed in with people's self images. For a person who understands that wokeness is simply an inversion of historical forms of prejudice and discrimination, "the first shall be last," so to speak, it's not surprising that they see that as a threat to their interests, especially people who see the economy as a zero-sum game. Lydon Johnson may have said(https://www.presidency.ucsb.edu/documents/commencement-address-howard-university-fulfill-these-rights): "You do not take a person who, for years, has been hobbled by chains and liberate him, bring him up to the starting line of a race and then say, 'you are free to compete with all the others,' and still justly believe that you have been completely fair," but for many people in the United States, programs like Affirmative Action felt like punishments directed at them, and they didn't see themselves as the guilty parties of past injustices. And so when a person who has "made it" comes out and says "woke ideology" is an obstacle to success, that feels like validation from someone who should know.
Opportunities often come at a cost to someone. And for most of American history, the opportunities afforded to straight, white men, came at a cost to gays, non-whites and women. mainly because of the perception that heads of mainstream households were both more in need and deserving of them, and the fact that in times of scarcity, the people in charge of doling out resources tend to end up with the most of them. As long as terms like wokeness and diversity, equity and inclusion come across as simply coded terms for "payback," as in making the mainstream bear the costs of opportunities for others, they're going to frighten people. And fear has a way of commanding people's attention.