Saturday, January 22, 2011

Raising the Volume

I know that I should probably quit writing about things that I see on other people's weblogs, but this caught my attention. Seth Godin leads in with what everyone who has studied human reactions to risks is well aware of:

The perception of risk is skewed when bad outcomes are vivid, personal and immediate.
He later ties this into the role of the media in prompting people to misjudge risk.
This is one reason why the media is so complicit in many of the issues of the day... they take concepts that were previously abstract and relentlessly make them vivid, personal and immediate. It amplifies the risks around us and easily sells us on a cycle of dissatisfaction.
A bit too caught up in blaming, perhaps, but a wise observation nonetheless. But he loses me here:
If you want to create action on the important, figure out how to make it vivid, personal and immediate.
Rather than advising us on how to better judge risks, Seth veers into the idea that it's important that each of us leverages the mechanisms of misjudgment to influence people to act on our priorities. With all due respect, everyone already knows this - the world is full of media promising all sorts of vivid, personal and immediate bad outcomes to our not acting on "the important," which can be anything from buying the newest acne medication to repealing the Patient Protection and Affordable Care Act. I don't understand how adding yet more voices to the cacophony helps anything other than sales of advertising space.


Keifus said...

Isn't peddling stuff everyone already knows Seth Godin's basic deal? I was prepared to cut him a bit of slack when I started your post, but I was glad I didn't have to. Bias confirmed! Whew.

2011bagnews said...

Stripe coat is cheap true religion jeans prestigious psjgucxychf clothing, especially fashionable in spring. My wardrobe. Com – of men’s cheap true religion jeans for women clothing purchasing LeeDouros said: “many designers are adopting cloth Richard doni stripe cheap designer jeans and soul style,True Religion jeans , it is no equitable the Junya Watanabe, Prada, discount true religion jeans , desGarcons Comme Shirt, Salvatore Ferragamo and Kenzo show cloth Richard doni stripe modelling.”
Jean Gaultier for creating a low-key fisher true religion brand jeans stripe coat: “for me,true religion jeans cheap , cloth Richard doni stripe T-shirt is childhood memories. My grandmother often give me wear true religion billy cloth coat, Daniel doni when I think of naval stripe, I often wholesale true religion jeans think oneself grow up, during that time. In the early 1980s, I anew put on cloth coat. Daniel true religion wholesale doni in each example all wear, tie-in suit attend the dinner. I HaiHunShan collocation with all the clothes – jeans,True Religion, Scotland male skirt.” No surprise Gaultier spring series true religion jeans wholesale have the sea soul sweater and double platoon to buckle jacket, all is the cloth Richard